We all want to be successful on YouTube. I mean, who doesn’t love being at the top of their field? But what if you don’t have an idea for a video topic? What if you’re struggling to grow your channel past 100 subscribers when everyone else is at 10k? These are some common questions that new YouTubers ask themselves. Fortunately, there’s a way out!
In this post, we’ll go over how to find an idea for your YouTube channel by asking yourself these questions.
WHAT ARE YOUR SKILLS AND EXPERTISE?
In this section we’ll go over some different types of channels and how to find the perfect one for you! One thing that’s important to consider is your current skills or expertise, as well as what type of content you want to create (this might be much more difficult than it seems).
For example, if you’re a photographer who also likes playing guitar – perhaps an “Artist & Photographer” channel would work best! If you love baking pastries – perhaps a “Pastry Chef” channel suits you.
If your monologue goes like the ones below, you might consider the following ideas.
“I already spend 4 hours a day watching Netflix series”. This could lead you towards being a Netflix show reviewer.
“I like my DIY project”. This could lead you towards being a DIY/craft vlogger.
“I am a tech gear nerd”. This could lead you towards a channel that shows reviews for tech products.
Of course, there are many other options so use these ideas only as inspiration.
WHAT INSPIRATION CAN I GATHER FROM OTHER CONTENT CREATORS?
One way that many creators use to pick their content ideas is by looking at other channels with similar goals and analyzing what they already post about. You can take this as inspiration for your very own channel! For instance, if you were thinking about starting an animal channel like the Dodo’s Animalist Channel (great idea!), one thing to consider would be the type of animals featured in different episodes. If you’re not sure which questions are important when evaluating YouTube Channels – check out our blog post on how to grow your YouTube audience HERE.
For example, if your goal is to make videos showing people how to cook spaghetti – take a look at one of the most popular food-related YouTube Channels like Tasty or Goodful and notice what types of recipes they show viewers. This will give you an idea of what type of content might resonate with your audience as well.
WHAT DOES MY AUDIENCE WANT TO SEE?
What do my family and friends think is funny? This could lead you towards making comedy sketches or parodies. If you’re looking for inspiration, go to the platform that your friends spend most of their time on and look at some of the things they find funny. If you want comedy sketches as your main content; check out what comedians like Ricky Gervais, Carl Barron, etc.
What do my family and friends think is interesting? This could lead you towards making videos related to genealogy, science experiments with kids, cooking demonstrations in my kitchen by people who have food allergies etc.
What are my family and friends passionate about? If you find out that a family member is really into science and space exploration; this could lead you to read more about NASA’s latest discoveries or have conversations with experts from the field.
What is the world currently going through? This can be a good place to start when you’re trying to find an idea with current events. Even search trending topics on Google News.
What is interesting about where I live? If you were thinking of starting a channel about living in New York City, then you would have several interesting articles on places to visit, rent prices and real estate trends right at your fingertips.
There’s a lot more I could say about this subject but I don’t want to make it too long-winded so here is one last idea, ask yourself the most important question.
What am I passionate about? This is a great way to get motivated for creating content because you’ll feel like it has personal significance. If you’re not sure what your passions are – try making an honest inventory of all the things in life you either enjoy doing or would want to learn how to do. When taking note of these items, ask yourself why they interest you so much (e.g.; playing guitar) And keep track of them as brainstorming ideas down the road.